NOWTHISMAGAZINE was founded on a deep-rooted passion for luxury fashion and retail marketing. With over 20 years of experience in the family wholesale business, working with vendors across the globe, our founders gained unparalleled expertise in the industry. Our journey began by assisting numerous competitors in the Sample Sale and Warehouse Sale industry across North America, revolutionizing their marketing strategies, staffing, and event management. Many of these businesses continue to rely on our systems and staff to this day.
 

Recognizing the success and efficiency of the events we hosted for top brands, we decided to establish our own independent venture. In 2020, NOWTHISMAGAZINE was born, becoming Canada’s premier and only Luxury Designer Sample Sale provider. 

At NOWTHISMAGAZINE, we believe in quality over quantity. This principle is reflected in the carefully curated selection of brands and merchandise we bring to our customers across Canada and, as of 2025, the United Kingdom. Our staff is meticulously chosen to match the essence of each brand, ensuring that customers enjoy a seamless shopping experience that mirrors the retailer’s own atmosphere. We focus on supporting renowned fashion brands and retailers by helping them manage their excess inventory with strategic solutions. Our partnership emphasizes four key areas:
 

• Reduce overstock inventory

• Improve storage capacity

• Increase revenue sales

• Maintain the brand’s high-value integrity
   

As a family-run business, our founders, Ismat Baghban (President) and Hikmat Baghban (Vice President), have built more than just a company—they have created a close-knit community. Their commitment to treating employees like family fosters a culture of respect and dedication, setting NOWTHISMAGAZINE apart in the industry.

Beyond our luxury sales, we are passionate about supporting small businesses by offering them a free platform for promotion. Our extensive network of thousands of social media influencers across North America and Europe enables us to provide unparalleled exposure for brands, ensuring their success in an ever-evolving market.
 

As we continue to expand internationally, NOWTHISMAGAZINE remains committed to excellence, innovation, and integrity in the world of luxury retail and marketing.